FormRelay
Mailchimp
See the installation steps to learn how to install our app and change the form name
Before you start
- A Mailchimp account with at least one audience.
- An API key — Account → Extras → API keys.
Keep the
-usXXsuffix. Mailchimp keys end in a datacenter tag, likea1b2c3…-us14. FormRelay derives the API host from it, so a key pasted without the suffix fails withInvalid Mailchimp API key format.
Step 1: Set Up Mailchimp Integration
- In your App Dashboard, go to the Sites menu and click on your Authorized Webflow Site.

- Here you will see all your forms across the site.
- A form can send to several destinations, but only one of each kind. Adding a second Mailchimp destination to the same form is not possible; edit the existing one instead.

- From the left-hand menu, click on Integrations. You will see available categories such as:
- Apps & Platforms (Notion, Slack, Discord, Airtable)
- Email & marketing (HubSpot, Mailchimp, Klaviyo, Brevo, MailerLite, EmailOctopus, Moosend, Omnisend, Sender)
- Automation & Webhooks (Webhook, Zapier, Make, etc.)

- Under Email & marketing, click on Mailchimp.
- Give the connection a recognizable name (e.g., “Mailchimp integration - Contact”).
- Paste your Mailchimp API key (For details, see section 4: How to create a Mailchimp API key).
- click "Save".
- After clicking "Save", your added Mailchimp integration will appear under "CONNECTIONS".
- You can edit or delete the connection at any time.

- How to create a Mailchimp API key
- In your Mailchimp Dashboard, go to "Account & billing".
- From the top menu, under Extras, click API keys.
- Click "Create a Key".
- A new page will appear:
- Enter a recognizable API Key Name (e.g., “FormRelay by Faizatech” ).
- Click Generate Key.
- Your new API key will be displayed.
- Copy the key and store it securely — you’ll need it to connect your app.

- Go back to the Forms menu.
- Choose a Form from your authorized Webflow site.
- Click "+ Add destination".
- A popup will open with a dropdown for Integration → Pick an integration.
- Select your Mailchimp integration from the dropdown.
- Configure Field Mapping by matching each field from your Webflow form to a property in your Mailchimp Audience.
- Click Save when finished.

- Test the integration:
- Go to your published Webflow site.
- Fill out and submit the form.
- You will see the data appear in your Mailchimp Audience within a few seconds.

✅ Your Mailchimp integration is now successfully set up and ready to sync form submissions.
Troubleshooting
| What you see | What it means |
|---|---|
Invalid Mailchimp API key format |
The -usXX datacenter suffix is missing from the key. Re-copy the whole key. |
Still stuck?
Open the site's Logs page in FormRelay. Every attempt is recorded with the destination's own error message, and you can Replay a failed delivery once the cause is fixed. Delivery & Retries explains what the statuses mean.